How to Optimize PPC Campaigns? Guide 2024
The advent of pay-per-click (PPC) advertising marked a pivotal moment in online marketing, reshaping the digital landscape since its inception in the late 1990s. Platforms like GoTo.com, later known as Overture, and the now-renowned Google Ads (formerly AdWords), revolutionized marketing methodologies. What makes PPC truly groundbreaking is its precision-targeting capability, offering advertisers the advantage of…
